This Day in History: New Coke Unveiled

On April 23, 1985, Coca-Cola committed one of the great blunders in marketing: New Coke. Interesting details of the story are here.

To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.

On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.

Pretty much the same thing happened with Maker's Mark a few months ago. Apparently, people don't like it when you mess with their drinks. I wonder how a New Coke and re-formulated Maker's Mark bourbon would taste. (shudders)