The Perpetual Outrage Industry has been wailing about the name of a football team for a long time. I haven't been following this fake outrage, mainly because I don't follow fake stories and I don't really care about the NFL.
However, it appears that team owner Dan Snyder has basically told everyone to go pound sand, and predictably, he's been vilified. But recently, he's made a move that might make it harder to cast him as a villain.
"I believe the Washington Redskins community should commit to making a real, lasting, positive impact on Native American quality of life — one tribe and one person at a time," Snyder wrote. "I know we won't be able to fix every problem. But we need to make an impact. And so I will take action."
This is actually a pretty clever move.
The criticism (as far as I can tell) is that the team name is a bad symbol, it hurts people's feelings, and that the name is racist. Even assuming for the sake of argument that people are getting their feelings hurt, the damage is...let's call it indefinite.
However, it appears this new foundation will be doing actual, concrete work to make people's lives better. Will this stop the Perpetual Outrage Industry? No. They won't be happy until they've stamped the name out of existence, and my guess is that they'll get their way eventually. My guess is that the NFL will likely allow Snyder to keep the name as long as he owns the team, but the NFL will condition the sale or transfer of the team on the name
changing.
This will keep Snyder from passing the problem to someone else, but might also have
the effect of depressing the value of the team by a few hundred million.
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